Barclay card Avios card Traditional & Digital Media campaign.
Barclaycard reached out to Oliver to help on their Avios credit card campaign. As the Visual Designer I had to work with Barclaycard marketing team to successfully launch two new Avios credit cards through an omnichannel campaign and challenge the established brands that dominated the market.
Core Idea
Barclaycard Avios advert
Barclaycard Avios advert
Strategy
I collaborated with Marketing campaign manager, copywriter and the digital marketing team to put out a strategy.
Define Target Audience – We identified the target audience as between 25-35 people who are busy in their work life.
Brand Messaging – Developed a simple yet attractive phrase – ‘’From everyday to getaway’’ coupled with the visuals.
Visual Identity - Created a cohesive visual identity for the campaign that reflects the Barclays brand while also capturing the excitement of travel and adventure.
Social Media Campaign - Launched a social media campaign across platforms like Facebook, Instagram, and Twitter to raise awareness and drive engagement.
Out-of-Home (OOH) Advertising - Deployed strategically placed OOH advertisements in high-traffic areas such as airports, train stations. In this case outside the Wembley Civic Centre which is a high footfall area. Also using bold visuals and concise messaging.
Ensure consistent messaging and branding across all channels to maintain a unified campaign identity
Define Target Audience – We identified the target audience as between 25-35 people who are busy in their work life.
Brand Messaging – Developed a simple yet attractive phrase – ‘’From everyday to getaway’’ coupled with the visuals.
Visual Identity - Created a cohesive visual identity for the campaign that reflects the Barclays brand while also capturing the excitement of travel and adventure.
Social Media Campaign - Launched a social media campaign across platforms like Facebook, Instagram, and Twitter to raise awareness and drive engagement.
Out-of-Home (OOH) Advertising - Deployed strategically placed OOH advertisements in high-traffic areas such as airports, train stations. In this case outside the Wembley Civic Centre which is a high footfall area. Also using bold visuals and concise messaging.
Ensure consistent messaging and branding across all channels to maintain a unified campaign identity
We encapsulated our idea in the line, ‘’From everyday to getaway’’.
And showed people making day-to-day purchases being whisked to exotic destinations that cleverly mirrored the retail environments.
It was a fully integrated launch where I conceptulised & executed design solutions across digital and traditional channels, with OOH, press, email, DM, digital display, social and in-branch.
And showed people making day-to-day purchases being whisked to exotic destinations that cleverly mirrored the retail environments.
It was a fully integrated launch where I conceptulised & executed design solutions across digital and traditional channels, with OOH, press, email, DM, digital display, social and in-branch.
Videos
Why it stood out?
The level of engagement increased by 22% through likes, comments, posts, banners and landing pages.
There was 20% increase in the Click-Through Rate and reached 5%.
25% growth in audience across all social media channels.
The conversion rate increased by 10%.
The campaign generated more than the investment. The return on investment was 25% more than the cost of campaign.
There was 20% increase in the Click-Through Rate and reached 5%.
25% growth in audience across all social media channels.
The conversion rate increased by 10%.
The campaign generated more than the investment. The return on investment was 25% more than the cost of campaign.
