Brand Story
For generations, the Casella family, like many of us, have enjoyed great wine along with fabulous food in the company of close friends and family.
In fact Kantar in 2021 indicates that close to 3⁄4 billion bottles of wine each year are consumed with food. However growing trends towards premiumisation suggested to John Casella that there is an opportunity to target a wine brand for consumers who really enjoy good food.
In fact Kantar in 2021 indicates that close to 3⁄4 billion bottles of wine each year are consumed with food. However growing trends towards premiumisation suggested to John Casella that there is an opportunity to target a wine brand for consumers who really enjoy good food.
Pepperbox wines have therefore been lovingly created to target the shopper who has a keen interest in cooking at home from scratch, and is prepared to pay a little more, to enjoy even better quality.
PepperBox Influencer Campaign video
