The MANTIS Product Launch: Where Innovation Meets Precision. As the visual designer, I aimed to distill the essence of the MANTIS product, purpose-built for closing large defects in the GI tract, into a distinct visual identity. Grounded in the strategic messaging of 'Anchor, Mobilize, Close,' our creative journey unfolded through the use of macro-photography and animation, revealing the microscopic marvels of the MANTIS clip. This unique approach, seamlessly integrated across email, social, print, and web, allowed us to not only tell the story but visually showcase the product's intricate design. We also animated still photographs, creating mesmerizing product animations that elevated our 'show and tell' strategy.
We pushed creative boundaries with our Physicians First Reaction video, capturing unfiltered responses during DVAL testing. The MANTIS Product Launch is more than an introduction; it's a visual symphony and an immersive exploration of precision.
